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Skip the Single: How the Forgotten Track Became the Truest Test of an Artist

Skip the Single: How the Forgotten Track Became the Truest Test of an Artist

In an era where algorithms serve up the same three songs on repeat, a growing tribe of listeners is tunneling deeper into albums to find what the label never wanted you to hear. The non-single — once dismissed as filler — has quietly become the most honest thing an artist can offer. We talked to musicians and superfans about why the deep cut is having its moment.